Haute Couture Retains its Hotness Through the Centuries

Haute Couture

Haute Couture is French for high sewing, high dressmaking, high tailoring or high fashion, it refers to the creation of exclusive custom-fitted clothing which are sewn entirely by hand.

The Haute Couture name is protected by law, legally, a fashion house can only describe its designs as Haute Couture after meeting some very strict requirements.

Clothing must be from one of 11 Paris couture houses that are registered to the Chambre Syndicale de la Haute Couture. To register, fashion houses must follow certain rules. However; In the 21st century, this is not necessarily the case, the term has been misused to the point where the real meaning of couture has become somewhat blurred with time.

Many famous French fashion houses closed during the occupation of Paris in World War ll, Chanel included. However; some of the new ones managed to keep their doors open during this difficult time, and the post war period saw the return to prominence of haute couture through iconic French designers like Dior, Chanel, Balmain and Givenchy, to name a few. These giants, were followed by a host of creative designers from London, New York, and Milan. Although haute couture would undergo a number of changes, it would never-the-less remain quintessentially French.

The rich and well-heeled wants exclusivity; they are prepared to pay for clothing that are unique, with an individual style and elegance, which they found in haute couture, and which means that you can make money with Vintage Haute Couture clothing, as they retain their value and, sometimes, are worth even more with time.

Haute Couture originated in France, with the arrival of Charles Frederick Worth in 1845. Worth was an Englishman who would ironically become known as the father of Paris couture. His dresses were in such high demand, it became the first clothes in history to carry its own label. Worth was followed by Paul Poiret who lost his throne to the woman with a distinct style all of her own, Coco Chanel.

In this current climate, a designer wardrobe means money. Unwanted couture pieces can be auctioned off for a great deal of money. vintage couture are well made, they are unique and with their famous labels, people are prepared to pay well to acquire them.

Bargain-hunters waited in long queues on a quiet street in Chelsea recently. And no; they were not queuing for the latest Gucci or Jimmy Choo must have accessory, they were jostling for position outside a Red Cross charity shop to purchase used clothing, but not just any old rubbish. This was a one-off sale of top designer outfits, previously worn by Britain’s best known trendsetter.

Before moving house, Victoria and David Beckham donated much of their wardrobes to raise money to help survivors of the Philippines Typhoon disaster. Many shoppers eager to get their hands on these top designer clothing waited for hours, although only 150 of them would be allowed to make a purchase.

Investing in a particular designer or in a decade such as the twenties, thirties, sixties, seventies or even the naughty nineties is now akin to collecting art. There is money to be made from collecting fashion items, not only works by famous French designers, although those are at a premium, well made bespoke clothing will make money, as will clothing by new and not so well known designers that are likely to do well in the future.

What to Collect

If you think this may be a good way to earn some money, and would like to give it a whirl, you could start by collecting a favourite designer or decade. You can collect vintage items, or you may prefer to obtain good quality new items that will become vintage.

The real designer outfits

Find out if a designer name is really a genuine designer name, this can be checked through the Chambre de Commerce et d’Industrie de Paris (French Federation of Fashion). the biggest names in the world of fashion who are considered to be high-end couturiers are listed here as members.

Check theĀ list of grand couturiers for ideas of names you may want to keep an eye out for. The real vintage clothing is in high demand, mainly because the names are no longer produced.

Names such as Charles Worth, Norman Hartnell, Biba, Mariano Fortuny and Paul Poiret were all high fliers in their time and are highly sort after today. However, items from original designers of houses that still exists today, like Coco Chanel, Christian Dior and Versace are also just as desirable. Rare pieces that were produced in a limited quantIty and remain in good condition will retain or increase their value. Museums who buy from auction houses prefers smaller sizes, therefore you may find that the smaller sizes are more valuable that the larger ones.

Decade of Fashion

When choosing fashion by decade, it’s a good idea to dig around fashion achieves to gain an understanding of what is fashionable and trendy, or what was the trademark of a particular designer.

Collaborations by certain well known designers with high street retailers has yet to prove their worth in the vintage market. From Karl Lagerfeld for H&M to Zandra Rhodes for Marks and Spencer, these joint ventures has yet to show up in the auction houses or become vintage. Unfortunately; despite the impressive names, these clothing are only likely to bring in a small profit, since the quality remains high street.

If you love fashion, but are not the “collector” type

The good news – for those of you who love fashion, but are not collectors, bloggers or couturiers, have no special designing or marketingĀ skills, don’t have special connections or deep pockets, yet still want to make money with fashion, there is hope! You now only need a “passion for fashion,” and a desire to wear the latest high fashion designer garments and accessories to generate an income in the fashion world. Wonder how that can be? Contact me, Roderick Mackenzie ~ Fashionrpeneur, and I will tell you how easy, fun and lucrative it is to make money with fashion the easy way. Follow me to fashion riches!


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