Monthly Archives: May 2017

Use Images That are as Impressive as What you are Promoting


The subject of this post is the importance of using powerful content and graphic images that STAND OUT, tell a story, and simultaneously make the people viewing them be impressed with the “professional” presentation that can be made with a well thought out and well produced set of images for your promotions.
Now, this is particularly true, if you are promoting a program which appeals to high end clientele, such as I do with my GWT opportunity. GWT stands for “Global Wealth Trade,” and, the name even has the word “Wealth” in it. In order to be successful with promoting this program, I decided early on to use very noticeable, stylish and captivating imagery, and, it has proven to be a very excellent strategy.
Take advantage of your opportunity to get the attention of your audience! Nobody likes plain, static images… Find yourself a talented graphic artist who can help you make images that POP and tell a story. Especially if you want to be at the top of your team, use every opportunity to tell your story effectively.
Providing well-written information content is also very important, especially if you want people to believe that you are informed and an authority in whatever you are promoting. GWT, for instance, is a very visual type of business, because, it’s all about designer high fashion, designer jewelry, designer handbags, designer watches, and other luxury goods. These products are gorgeous, well made, and are worth the money people spend on them, so, my promotions had better meet up to that standard! 
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If you are a person who appreciates extreme quality; like the idea of dressing immaculately, and long to not only get wealthy, but LOOK like you are wealthy, then maybe you ought to join my team? GWT is the marketing arm for FERI luxury designer goods. It’s not for the shy or faint of heart. It’s for those who wish to LIVE LARGE, not only financially, but socially. It’s for people who want to be enviously stared at. It’s for people who want to not only dream of owning a Lamborghini, but, actually owning one!
If this is you, then, you just stumbled upon the quickest way to luxury goods riches, and, all with a minimal to no investment to start off! All it takes is a little courage and a little action to get started. For more info, please contact me, and I will help you get on that road to the country club driving your favorite luxury vehicle!
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If you are Looking for a Good MLM, GWT is as Good as it Gets!

Quality matters. Why? Because, without it, no matter how much hype is applied, no matter how much fanfare there is… without a quality product or service of enduring value, you will never be able to have a sustainable networking business… and, with all the time and effort you are putting into your marketing, isn’t that what you want?
Also, there’s the matter of how truly lucrative is the program that you are working. Haven’t you noticed that most of the programs out there for affiliates or members are based on tools and services that are not really that different than other ones that other companies are pushing? If you really want to make it, promote a program that offers truly unique products and services with outstanding quality, that are sought after and desired with no hype required.
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The wealthy class continues to prosper. The majority of them are happy to spend some of their hard earned money on the “finer things in life,” and that means not only the finest cars and vacations, etc., but, also designer quality clothing, accessories, jewelry and other luxury goods. They know that these products will look and feel better and last longer than lower grade copies.
This wealthy class not only craves these products, and actively seeks them out, but, they have nearly bottomless pockets, and can easily afford them. Why not make your fortune with fashion and luxury goods? Maybe you can’t see how you can do this. That would be reasonable. What you don’t know is that it’s very easy, IF you have a passion for high fashion and the concept of “dressing for success,” aka as “power dressing,” and/or dressing immaculately. Who isn’t impressed when you see an immaculately dressed man or woman? I know I am!
But, back to how easy it is to make money in the world of high fashion and luxury goods. The reason it’s easy is because the founder of FERI designer luxury goods decided to spend less on advertising and more on people to spread the word about his amazing quality products, and, pass those advertising dollars onto them, instead.
In the past, you would have had to have many tens of thousands of dollars to open your own branded boutique in a high-rent retail district or mall, then have money on hand to pay for all of the operating and advertising costs… no more. Now, all you have to do is to meet people who appreciate those finer things in life, and who can afford it. With this program, you also get your own VDM – Virtual Designer Mall – where you can send people to. When they buy from your site, you will earn up to 70% on everything they ever buy from you! And, these are high-ticket items.
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AND, you also can make even more money by recruiting others to help you to do this fun and simple work. GWT – “Global Wealth Trade” – is the name of the company that is the network marketing program arm of FERI designer luxury goods. It happens to have the most lucrative compensation plan in the business. To read it, please click here.
Global Wealth Trade is the company. It’s global. It’s going to make you wealthy. And, I wouldn’t trade this program in for any other, because, there’s money in working with the ultra-wealthy and well-to-do. Not only do they want what we offer, but, they are very loyal, repeat customers, and they refer their other rich friends when they are chatting at their golf games at the country club. Just ONE client will get the ball rolling, before you know it, you’ll be rich! 
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Of course you will have to work, and, the above paragrah is a simplification of how it will go down, but, this is very enjoyable work! You get to go around, dressed to the hilt, turning heads, getting that successful strut, making new rich friends simply because you are dressed in their “uniform,” getting to hang out at expensive sidewalk cafes and five star restaurant lounges, smiling and complimenting people on their clothes and jewelry, and watching the money roll in!
The only way this doesn’t work is if you are too shy or insecure to do it! If you aren’t afraid of people, dream of living a wealthy lifestyle, don’t feel fearful around rich and powerful people, then, this may be the program that you have been waiting for! Next step? Be bold, inquire further, NOW. These rich folks who you will be working with are action takers. Be like them, take action, then see how you can join their ranks, sooner than you ever thought possible. Don’t hesitate. Click this link now for more info!

How to Build a Beauty Brand in the Digital Age

In an era of authenticity, agility and hyper-engagement, Sarah Brown asks the beauty industry’s brightest stars about what works and what doesn’t.

If you like living the luxury lifestyle, visit

NEW YORK, United States — Two Thursdays ago, ColourPop, the social media-born-and-raised makeup giant known for affordable prices and pumping out products faster than you can say Super Shock Shadow, asked its fans (via Twitter, naturally) a simple question: “If ColourPop had a concealer, what would it be called?”

Over 40 of the brand’s 575,000 followers trumpeted “CoverPop!” with astonishing immediacy. “Undercover Pop,” suggested someone else. “Conceal Don’t Feel!” — a reference to “Frozen” — tweeted a dozen or so others in impassioned internet unison.

When will this new concealer, already hotly anticipated by ColourPop superfans, launch? It could be any day — next week, next month, who knows? — likely to drop (really, out of the blue) very simply on Snapchat or Instagram Stories, and, if past launches are any indication, to sell out within the hour.

Welcome to the lightning-paced modern-day beauty world, where the customer is not just always right, but intimately involved.

To say that the beauty game has changed is an understatement. The playbook that brands large and small relied upon for so many decades to launch, grow, and sell is now akin to an old Yellow Pages where everyone has moved away and no one has a landline anymore, anyway. While barriers have come down for some, they have unexpectedly gone up for others.

So, what does it take to build a brand today? This month, I asked inspired founders and market innovators to share their best advice. If there were a recipe for creating a new beauty brand — one poised for both immediate success and sustainable long-term growth — what would the ingredients be?

1. “Authenticity” Is Not a Marketing Term

It’s ironic that today there is perhaps no less authentic word than authentic. Overused, diluted, and generally trampled upon, it was, nevertheless, invoked in truly earnest, authentic ways by nearly everyone with whom I spoke. So let’s start with what it should mean.

Authenticity is that intangible thing that makes something resonate, inspires trust, creates a connection. Mazdack Rassi, chief executive and co-founder of Milk Studios, launched Milk Makeup a year-and-a-half ago because, basically, it felt right.

Cosmetics (Milk’s version, that is) were a natural extension for the 20-year-old digitally-savvy, fashion-centric creative hub, which started as a photo studio and equipment rental business and now includes a full-service creative agency and film making division, art gallery, and consumer product arm. A strobing Holographic Stick, all-over Sunshine Oil, and Tattoo Stamps (for body art “that washes away in time for that job interview”) seemed like things the cool Milk kid — guys, girls, there were no distinctions — might like. Their first campaign, a series of nine portraits called Live Your Look, “wasn’t about makeup, but about the people who wear it and what they do in their lives,” says Rassi.

It has worked thus far, he says: they’ve pumped out 100 SKUs and counting, and will be available through 200 Sephora and 50 Urban Outfitters doors by year end. They’ve also doubled their numbers, and quickly secured venture capital funding from Main Post Partners. “We’ve had many years to figure out who we are, what we stand for, what our voice is. You can no longer just say what you believe in; you have to earn it,” says Rassi. “When we say we’re a downtown company that comes from the streets of New York, we skated in Union Square, we were broke — we did it. If you’re not authentic, you can’t make it up. You can’t buy it.”

2. Have a Mission and a Message — and Stay True to It at All Costs

A brand’s distinct point of difference and most basic reason for being — all of the elements that translate to authenticity — are its most precious commodities. As Rassi says, a company must hold on to its identity and culture, “with a death grip.”

Tiffany Masterson, a former stay-at-home mum from Houston with no business (or beauty) experience, founded Drunk Elephant — one of the fastest growing brands in Sephora’s history — in 2013 after identifying six common skincare ingredients she believed, after much research, were at the root of her own complexion issues. Since she could not find a single brand that did not formulate with at least one of her suspected offenders — silicones, essential oils, fragrance and dyes, chemical sunscreens, sodium lauryl sulfate, and alcohol — she created her own. And her skin changed.

Likewise, Jamie Kern Lima, a television news anchor in Studio City, California, created IT Cosmetics (short for Innovative Technologies) in her living room in 2008 after repeated attempts at finding a “skin-friendly” foundation that would cover her rosacea without making her look “older” came up empty. When Lima agreed to sell to L’Oréal last July for $1.2 billion, it was on the condition that she stay on as chief executive. “If they’re going to pay this much for something, I would think they’d want to keep it as authentic as it is,” she says.

A brand’s distinct point of difference and most basic reason for being are its most precious commodities.

As their companies have grown, both Masterson and Lima have stayed on top by staying true to their initial proposition to the consumer. “I did not look around. I didn’t investigate other brands or their stories. I stayed in my lane and just went off of what I personally wanted to see and buy and use,” says Masterson, who this past March took on two minority investors: San Francisco private equity firm VMG Partners, and ManRepeller’s Leandra Medine, who will also serve as a strategic partner.

Lima equates remaining strictly on course to wearing blinders. “People always worry about the competition, but I think a brand’s biggest competition is itself, as it dilutes its own DNA,” she says. “We’re not a trend brand. A colour or a technique might be huge, but our DNA is about problem-solving. It’s hard sometimes — retailers will say, ‘this is a trend; we want you to do your version,’ and we say, ‘No.’ That’s the biggest mistake brands make: they get distracted and go off-course, for sales. A lot of big brands are now getting distracted by what indies are doing.”

Staying on course includes tuning out bad advice, even when it’s coming from a well-intended industry veteran who knows “more” than you do. “It was recommended early on by someone representing me that I change the name, because maybe Drunk Elephant was too weird, risky, or different,” recalls Masterson. “I just thought, I’m going to act like I’m already successful, and hold true to these first ideas and what’s coming from my gut. Otherwise, I’m going to lose the vibe from the beginning.”

The vibe! That’s right: the best brands have a distinct rhythm, feeling… their own beat. Make sure the beat goes on.

3. Be Close to the Consumer: Create a Dialogue and Make It Real

In ancient times (five years ago), brands created products and dictated trends from their perch on-high, and their customer received this news — what colours she would be wearing, what new skincare regimens she would be following — via slick advertisements and instruction at department store counters. It worked — for eons!

Vision, authority and aspiration are still everything — what have we got without them? — but the role of the consumer has fundamentally changed. Instead of passively waiting to be told what she wants and what to do, and then obediently showing up with her wallet, she is now part of the initial, and ongoing, conversation. She has a say.

It’s a new relationship between company and consumer, and social channels are the lifeline. Masterson views spending an hour or two engaging with customers via Instagram’s comments section as part of her workday.

“Making that connection helps me make decisions,” she says. She refined her mousse-like Umbra sunscreen — which re-launched last month with a more finely-milled, transparent zinc — in direct response to feedback, and changed her popular Lala Cream’s componentry from an open jar to an airless pump because fans of the brand asked for it. “It didn’t hurt me to change it, so I did, and it’s done really well.”

Like ColourPop’s digital crowdsourcing, Glossier, too, has invited its followers to participate in product development before there is even a product to speak of. “We had a ton of help with the Milk Jelly Cleanser,” says founder and chief executive Emily Weiss. “We received thousands of comments from our question, ‘What’s your dream face wash?’ and we learned that the most important things to her were that it was fragrance-free, it would help take off makeup, and it was safe to use around the eyes.”

It’s a new relationship between company and consumer, and social channels are the lifeline.

When Weiss first launched Glossier in 2014, she partnered with UberRUSH and made a smattering of those first deliveries personally — the accompanying videos of which she naturally posted to Instagram right away, to the delight of an already rabid fan-base.

Customer service has fundamentally changed too. Instead of a complaint and returns hotline, it now revolves around a casual, friendly, rolling give and take on Facebook, Instagram and Twitter between brand and consumer, with other community members weighing in on threads with their own advice.

“We are redefining what the beauty customer experience is like, hopefully proving that she doesn’t need to go to a physical location to touch and feel product because she can do that with us digitally,” says Weiss, who sells Glossier direct to consumer via her website, and thus far has “no plans” to partner with department stores and other conventional retailers. “We are reaching tons of women directly through our channel. We’ve created this Glossier world, where we have all of her information, so we can better serve her.”

At IT, the customer has helped steer the brand from the beginning. Their organic engagement — talking amongst themselves on message boards before Instagram was even a thing — gave birth to what has become one of the brand’s key defining pillars: the can-you-believe-it before-and-after picture. “They inspired me to do my own,” says Lima, who famously removed half of her full-face makeup during her first appearance on QVC, where IT is today the number-one overall beauty brand. Lima’s army of IT Girls (now trademarked), named themselves, calling in, one at a time, talking to her live. They felt there was finally a brand just for them, and she wisely let them in.

Pat McGrath, legendary queen of editorial makeup, has warmly opened up her rarefied world by inviting her followers to interpret her themes and create their own looks using her makeup, the best of which she posts to her Instagram with her signature all-cap enthusiasm. #MAJOR #DIVINE #OBSESSED! She’s curating content, encouraging artistry, creating a gallery wall — a living, breathing Pat McGrath-inspired universe where all are welcome. To use one of her favourite words, it’s #GENIUS.

4. Be Transparent, About Everything

Thanks to the consumer’s new seat at the table — and the built-in megaphone that comes with it, which she will not hesitate to use, whether she be delighted or displeased — transparency in all areas of one’s business is not only appreciated, but demanded. Otherwise, how can you truly build a relationship based on trust and mutual respect?

As Drunk Elephant’s Masterson bluntly puts it, “Today, it’s important to deliver without the kind of B.S. that’s sometimes attached to putting a brand out there: cutting corners, twisting things, thinking of yourself — the brand — as opposed to the customer. When you look at consumer feedback, so much of it is ‘they’re trying to trick us. It’s them against me.’ I’m straightforward about our ingredients, our message. Nothing in my products is meant to trick, to give instant gratification or payoff when it’s not really there.”

Priya Venkatesh, Sephora’s head of skincare marketing, notes that brands like Drunk Elephant and Sunday Riley do especially well for the retailer because “It feels like the product is made with integrity, and the brands are more transparent about what’s inside.” Biossance’s Squalene + Vitamin C Rose Oil, for example, “says what it is: squalene plus vitamin C. They’re not calling it a wonder oil.”

Transparency filters down to the basic mechanics of how a company is run, too. Thanks to the open forum of the internet, “we know if there is an issue right away, and we can address it,” says Rassi. “It’s honest; everyone can see it. It’s not an email; it’s out in the world. Brands have been trying to control the message for too long.”

5. Even If You’re Big, Act Small

This means retaining agility, even if you have grown successful enough to have hundreds of employees or a corporate parent. If pivoting swiftly to react to market trends and respond to customers, or ramping up production cycles to launch in a timely, competitive fashion is not on the cards… you’re in trouble. Think of a gazelle zigzagging gracefully by, instead of an elephant lumbering along.

Siblings Laura and John Nelson started Seed, a self-funded brand incubator, in 2014 after dual stints at Spatz Labs, where they developed products for a host of global companies. While the Oxnard, California-based Nelsons have personally kept low profiles, the brands they have launched thus far — the game-changing blockbusters ColourPop and Kylie Cosmetics — have decidedly not.

If pivoting swiftly to react to market trends and respond to customers is not on the cards, you’re in trouble.

“Our concept from the very beginning was to incorporate consumer feedback and trend information very quickly,” says Laura Nelson, Seed’s president. They built their company accordingly: “We make everything, all under one roof. We create it, produce it and ship it direct to the consumer.”

“You have to have the resources to go from idea straight to actual product,” adds chief executive John Nelson. With Kylie Jenner, for example, “It’s a continuous, fluid process — not necessarily a formal meeting to talk about ideas. Something pops into her head, we show her iterations in real time and get it to market.”

“You see a lot of indie brands that make that initial splash, but if demand increases quickly, how can they support it?” asks Laura Nelson. “It’s difficult for most start-ups to have that vertical integration. On the other end,” she says, “a lot of legacy brands have those capabilities, but they’ve become so large that it’s difficult for them to be responsive.”

6. Think About Cadence

Instead of adhering to a strict (old-fashioned) launch calendar — the predictable Fall, Holiday, and Spring, with a sprinkling of Mother’s Day, Valentines, and lately, festival season promotions — Seed propels products from ColourPop and Kylie out into the stratosphere via their 24/7 social media hotline “when we feel the timing is right,” says Laura Nelson. Like Kylie’s birthday. “Because we live online, we have the freedom to do that.” It’s the beauty equivalent of fast fashion: They surprise, they delight; they continually create news (and content).

Glossier launches a new product approximately every three months. Weiss thinks of each launch as building upon the last, endeavouring to create the same anticipation the release, of, say, a Harry Potter book would amongst its die-hard fans. Weiss describes it as “concentric circles of people who all read the same book and get excited and wait for another to come out.”

When Pat McGrath stealthily announces the launch date and time (“noon, Tuesday!”) of a forthcoming item — the beauty aficionado’s version of Breaking News — the feverish, lusty buildup, and conversely crushing disappointment of those who could not get their hands on, say, a limited edition metallic eye shadow, reminds me of how it used to be to buy concert tickets. Remember putting the date in your calendar, sitting by the phone, frantically pressing redial at the appointed time, until you (maybe) got through?

It’s not just about speed, surprise and limited quantities, though. “When the timing is right” means different things to different brands. For Drunk Elephant, retaining the flexibility to thoughtfully take action does not entail rushing to the finish line. “I feel the more I walk instead of run, the less I fall,” says Masterson. She launched initially with six core products, and has just 11 in her lineup today, with five more coming over the next two years. “There are not a ton of products I want to launch, because I would never use 20 products,” she says simply.

It took Lima seven years to launch her first moisturiser. “We waited until we knew it worked and thought it was better than everything else. It’s about building that trust. Now we’re a top prestige skincare brand as well.”

7. Be Open to Changing “How Things Are Done”

“There are a lot of people out there who get in the mindset of ‘how things are done,’” says Masterson. “But the beauty industry is changing — a lot. Indies like me, we have a huge advantage: we haven’t been in this business for 20 years. We’re doing it our way. I want to surround myself with people who know more than me — I’m always listening, but not to people who say, ‘I’ve been there and done that, and this is how you do things.’ I’m listening to the consumer, and myself.”


Plus, Abercrombie & Fitch is working with an investment bank to field potential takeover…. These are the stories making headlines in fashion on Wednesday.

Paris Hilton breaks down her favorite trends from the 2000s
Paris Hilton, OG reality star-turned-celebrity and self-proclaimed selfie inventor, has seen the renaissance of trends she and her peers championed in the mid-aughts. What are the trends she thinks are still so hot? Tracksuits (“always wear ones that are colorful, or you’ll look like you’re actually going to the gym — ew”), miniskirts (“skirts should be the size of a belt”) and tiaras (“always dress like a princess. If you do, you’ll be treated like one”). {W Magazine}

Chanel names Kristen Stewart the face of its Gabrielle perfume
Kristen Stewart has been a Chanel darling since 2013 when she first became an ambassador for the brand, and she starred alongside the likes of Cara Delevingne and Pharrell Williams in Chanel’s Gabrielle bag ad campaign this year. Now Stewart has officially been named the face of the brand’s new Gabrielle fragrance in a campaign that will launch in September. {WWD}

Abercrombie & Fitch fielding takeover interest with the help of an investment bank
Teen mall retailer Abercrombie & Fitch is seeing shares trading at a 17-year low and is working with an investment bank to help it field takeover approaches. The brand’s low trading has made it particularly vulnerable as its signature logo hoodies and tees have lost appeal with fashion fans. {Business of Fashion}

Givenchy sitting out Paris Men’s Fashion Week runway
Givenchy, newly headed by Clare Waight Keller, will skip its usual runway show at Paris Men’s Fashion Week this season. Instead, the brand will show a complete Spring 2018 men’s collection designed by the in-house team to buyers at its showroom. The Spring 2018 women’s ready-to-wear collection, which will be Waight Keller’s debut collection for the brand, will show during Paris Fashion Week in October. {WWD}

6 of 10 people are throwing away clothes they didn’t know could be donated
Thrift store Savers recently released a report investigating the state of recycling in North America, which claimed that 62 percent of people are throwing away goods like torn or soiled clothing because they don’t realize that donation centers will still accept them. “Most consumers grossly underestimate the value of and ability to extend the life of their unwanted things,” it said. {Savers}

Moschino will show men’s Spring and women’s Resort collections in Los Angeles
Jeremy Scott will release his latest designs for Moschino — men’s Spring 2018 and women’s Resort 2018 — in LA on June 8th at Milk Studios. “As Los Angeles is where I live, to quote Dorothy: ‘There is no place like home!'” Scott said. {WWD}

Kaia Gerber’s newest ad campaign for Penshoppe is out
Celeb offspring and model Kaia Gerber joins a long line of Instagirls like Gigi Hadid and Kendall Jenner who have posed for Philippines-based retailer Penshoppe. Set in an abandoned-looking warehouse, the campaign features Gerber wearing pieces from Penshoppe’s DenimLab line. {Fashion Gone Rogue}

Wildfang founder Emma McIlroy talks faith, being h0mosexual and starting a brand
The most recent installment of Redbull’s “Mavens” video series looks at the story behind Wildfang, a brand known for creating bold, tomboyish designs for women. Portland-dwelling, Northern Ireland-born Emma McIlroy, a Christian feminist, says the brand was born from a moment when she was shopping in Urban Outfitters’ mens’ section and found herself asking, “Why don’t they make this stuff for women?” {Fashionista inbox}

Benefit donates brow wax proceeds to female-centric charities
For the month of May, 100 percent of the proceeds Benefit earns from brow waxes will be donated to charities like Girls Inc. and Dress for Success, which benefit women and girls from a variety of backgrounds. The brand has raised $6.3 million for charities since 2015. {Fashionista inbox}

Luka Sabbat talks insecurities and wanting to make furniture
Model, street style star and Cool Teen™ Luka Sabbat opened up to online menswear marketplace Grailed about fearing that people might perceive him as just a pretty face, his desire to someday design furniture and how he’d rather play video games than drink or do illegal things. {Grailed}

Why do People buy Luxury Goods? Is it Only for Status?


If you are inclined to believe that the rich buy expensive designer luxury goods because they are a status symbol, you are only partially correct. In truth, most very rich people are frugal, but not stingy – there IS a difference! Many wealthy people, even famous ones, have been known to drive less fancy cars and keep them way beyond when they are considered “in style,” simply because they bought a quality, reliable car that they are loyal to and it’s this that this article is about. It’s more about quality than about status.

More often than not, a wealthy person will buy a designer product because designer products have a reputation at not only being beautiful, but more importantly, being exceptionally well made, often by hand, and by true craftspeople, not by “employees,” per se. The people who design it are proud of their work. They will stamp it with their names or label it with their own brand, and, will guarantee the product, often for life. Why would they do this? Well, because they can. When you make something with extreme quality as the most important factor, you can guarantee the quality, because chances are the products will last a “life time.”

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What if a product that is growing in popularity at break-neck speeds begins to be offered by a designer with a reputation for the highest and most exacting standards? You can be sure that the rich who can afford it will buy it over the lesser grade brands, without a hesitation, regardless of the cost. Again, it’s not so much for status, but, because, especially in this product niche I am talking about here, quality, again, really matters. This particular booming product niche is the skin care products niche. Women, and men, who want to improve or restore the youthful appearance and health of their skin are always concerned about what ingredients – and the quality of them – being put into these products.

When a designer, like FERI, who is known the world over as a top-grade designer, decides to introduce a skin care line to his already acclaimed line of world-class designer high fashion clothing, accessories and jewelry lines, you can be sure that his loyal clients will buy the stuff, and, they will tell all of their rich friends at the country club about it, as well. The rich want and can afford the best. It’s as plain as that. If you could afford the best quality, wouldn’t you also choose it over the cheap stuff? I know you would, and, everybody would. That’s the answer to “why” people buy designer brands.

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My question to you is this – you are a marketer. You want to make lots of money. Why play with nickels and dimes and hope for silver and gold, when you can play with products in the thousands of dollars and expect platinum and diamonds? That’s the big question. But, maybe even a bigger question than that may be – how comfortable are you with the idea of being rich enough where all your peers are wearing clothes that make you look you own an island in the Carribean? Would you feel uncomfortable with all eyes on you as you step out of your Ferrari or Lamborghini? If so, then, forget the GWT opportunity, where you realistically can become a millionaire in less than a year. Many have done it. You can, too. There’s riches when you work with the rich! Don’t let anyone tell you something different. The rich already know this, and, you can become a part of their VIP club. If you want it, click here and get ready for a ton of excitement (and money).

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Why we Should all be Afraid of Ivanka Trump’s Mismatched Earrings

When the first daughter wore an odd pair of earrings this week, she wasn’t trying to look on-trend – she was trying to make us think she was one of us…

Just when you’re thinking geopolitics can’t actually can’t get any more hostile to progressive values, Ivanka Trump weaponises the mismatched earring. Is nothing sacred? What next, Steve Bannon in a Cos long-sleeved T-shirt and Adidas Gazelles? Kellyanne Conway arriving for a weekend at Mar-a-Lago with a Daunts Bookshop tote bag?

Odd danglers … J.W. Anderson earrings, spring/summer collection, London fashion week 2016.
Odd danglers … JW Anderson earrings, spring/summer collection, London fashion week 2016. Photograph: Estrop/Getty Images

Ivanka’s mismatched earrings are sold as an off-the-peg non-pair from Marni for around £500, although you can replicate the look on the high street for the price of a sandwich, or for free by matchmaking waifs and strays from your jewellery box. Wearing mismatched earrings is this year’s catwalk-to-front-row breakout trend. Celine, JW Anderson, Mary Katrantzou and Simone Rocha have all abandoned symmetry in favour of odd danglers. Gwyneth Paltrow does it on the red carpet. I am wearing mismatched earrings today, as it happens. One is by Pamela Love, a safety-pin shape with two pearls, the other a pink marble on a gold chain that I bought from Monoprix for a few euros. Such is the pervasiveness of the vogue for odd earrings in my industry that if your front-row neighbour admires your earring, she will then likely crane her neck around to see what you’re wearing “on the other side”. Oh, the shame of being outed as a dullard in a matching pair.

As a political statement, Ivanka’s earrings go beyond mere glamour. They go beyond dressing on-trend as a device to look in touch with the modern world. They go beyond, even, the ability of an eyecatching look to steer media focus away from Ivanka’s lead-balloon panel appearance earlier in the day, although they did this with aplomb. Statement earrings have always been a conversation piece, this being one of the reasons I love them and am currently obsessively stalking Dolce & Gabbana’s crystal-studded lobster earrings (£504), but Ivanka has taken this to a new level. Her earrings make Lynton Crosby’s “dead cat”manoeuvre look kittenish by comparison.

Mary Katrantzou show, backstage, spring summer 2017, London fashion week.
Mary Katrantzou show, backstage, spring summer 2017, London fashion week. Photograph: WWD/REX/Shutterstock

But more insidious than all this is that the Picasso-asymmetry of mismatched earrings suggests an independent-minded, creative-thinking outlook, an identity Ivanka Trump deliberately flirts with. We should all be scared of Ivanka’s earrings, because they represent what makes her the most terrifying of all the Trump circle, which is her Bladerunner-replicant-like ability to make you believe – just for a second – that she is a bit like us. Remember when she wore a Hillary-esque white trousersuit to the inauguration, deliberately fuelling dangerous nonsense-talk that she is in some real sense a secret feminist?

She has the cash to blind us with diamonds, but the smarts to seduce us with the kind of jewellery that a gallery curator might buy to jazz up her Margaret Howell apron dress for a cocktail party at Frieze instead. Her dad may not be able to string a basic sentence together, but Ivanka is a virtuouso of visual messaging. Be afraid.

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Why Quality in All Matters Matters


This Article will be devoted to talking about what is QUALITY. In my humble opinion, one can not have quality unless there is consistency of integrity and congruence at every level. You cannot have quality in one area and not another. And, quality is powerful, because, everybody recognizes it when they see it or experience it; they desire it more than any other attribute, and, when they can afford it, they will always choose it over lesser quality options. Once they have chosen the quality over the lesser quality, they will choose it again, and, they will tell their friends about it.


FERI Ladies Footwear Manufacturing Process from FERI on Vimeo.


This is exactly why it’s always better to associate yourself with all things that are primarily focused on quality and providing real value. I am not talking here about SAYING something is quality, but, to not HAVE TO say something is quality, because, the quality of a product or service speaks for itself. Haven’t you noticed that when companies get very large and begin to cut back on quality, they then do the completely illogical thing of taking the money they saved by cutting back on quality and investing it in advertising campaigns that focus on lying to you about how high quality their products or service is to try to convince you that, just because they say it’s high quality, despite the obvious fact that it isn’t, it, somehow, is.

In the short term for some young and inexperienced people, and, in the case of certain not very bright people who trust what they are told over their own appraisal of things, this strategy may seem to be a logical, however, it doesn’t work for intelligent people who know that things are not what people are told they are, rather they are what they actually are. The proof is in the pudding, is an enduring saying which applies to this situation, though I never understood why it was phrased that way! 


So, what is the point, here? The point is that quality is powerful. You can count on quality to see you through. You can bank on quality to not let you down. You can lean on quality to sustain your business, because, everybody loves quality. True, some people cannot afford quality, and, this is why the highest grades of quality are usually only available to wealther people. This is not a bad thing, because, there are plenty of wealthy people around, and, they love to spend their money on quality stuff.

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Maybe you have never heard of GWT before? All the more reason to get a little bit of info to learn just what you are missing by not being a part of it. It’ll just take a few moments of your time, to get a quick rundown on the program. Please click here and let me know if I can help you get started right away. Thank you!