Monthly Archives: November 2016

Will 2017 be Your IT Year?

My question is simple: Are you finally ready for the BIG TIME? No more compromising? No more wasting years of your life on tiny profits as you age away, get fat, lose your eyesight and become incapable of holding a normal conversation with another human being face-to-face? Hmmm… Good question, I think, and pertinent, because, we are coming up on a time of year, a pre-defined “start fresh” point – a psychological new starting line – where people feel they have a new opportunity to reach previously unmet goals and reach previously unreached heights and attain previously unattained higher income levels.

What makes Jan 1, 2017 any different than any other day? Well, nothing really. That day will be nearly the same as any other day. You will wake up. You will need your cup of coffee. You will spend 24 hours on that day before it switches over to Jan 2nd, BUT, psychologically speaking, it is very different – in an almost magical way. And, though I prefer not to believe in magic, I do believe that the belief in magic is magical, and can cause gears to turn in our mind that seem to get stuck later on in the year… or, maybe the word “rusty” is a better visual.

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What are some of the psychological effects of New Year’s Day? Well, the basic magical principle is that the part of our mind which is open to the idea that it’s possible to do better, have more, achieve higher and live better, become believable, once again. We tend to put aside our self-limiting beliefs that hold us back most of the rest of the year, and our minds, once open, begin a chain of events behind the scenes, that can actually propel us forward towards our newly set limits, which have been set and approved of in a higher slot. What I am saying is that we believe in the magic New Year’s Resolution principle, and, even though it may be all mental, it’s been proven to work, so we should take advantage of it.

Really, we can only go as far and we can only achieve as much as we believe we can. So, when we get near to a new year, we have an extra boost, which may just push us far enough further to actually reach our higher aims. Why don’t we think about what areas of our lives need improving? For most of us, it’s – “get in shape,” “quit smoking,” “be kinder,” and either “get out of my dead end job,” or “make more money.” Now you can be like Bill Murray, who when he was famously told that he needed to get into shape, he remarked – in denial, “I am in shape. ‘Pear’ is a shape!” Or, you can admit that you have been compromising for a long time and have allowed yourself to be mediocre instead of great!

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Let’s discuss, at this point, making money online. I would dare say that most of us are settling for mediocre programs that waste our time more than we make money to justify the wasted time. Or, we are making decent money, but, we aren’t engaging in business done in the highest integrity – meaning, we use hype and make false promises or leave out important information to get a sale. Do any of these things make you feel good about yourself? Remember, success is only success if what you are doing adds as much value to your customer’s life as they put money in your pocket. If it doesn’t really help them and you are making a lot of money, then, my friend, you are part of the problem and helping to perpetuate an already very bad reputation for internet marketing. Please stop and believe that you can be a better and happier person.

If 2017 is a new starting point, then, let’s do it right! Why not consider yourself worthy of serious money in an MLM which sells the highest grade luxury products that money can buy and that very rich people crave and will pay a LOT of money for? This is what I am talking about. There’s nothing immoral or illegal about serving the elite with what they want. They can afford it! And, they will tell all of their buddies at the country club about you, and, before you know it, you will be one of them – rich, powerful, and sitting on top of the world. Are you worthy of this? Believe in the New Year’s Resolution principle and say to yourself, “In 2017, I will believe I am worthy of the BIG TIME. That I deserve the best and the most and to live among the chosen few. 2017 is my year.” And, then, click here for more info: Thank you and Happy New Year!!

11 Traits of the Ultra-Elite Achievers

If you have ever worked really hard toward reaching a goal only to get average results, you know how horrible it feels. And to rub salt in the wound, there are usually a few elite achievers who seemingly work no harder than you who absolutely crush that same goal. It’s frustrating, confusing, and a blow to your ego. I get it.

And you know what? You’re right – those elite achievers probably aren’t working any harder than you. The difference is that elite achievers have figured out the right things to work hard at. Bear with me here.

It’s all too easy to get bogged down in over-planning, procrastination, and self-doubt. These things are time and energy suckers. You can literally waste days, weeks, and months on these types of unproductive behaviors – and not realize it until it’s too late.

Click here if you are tired of wasting your time with stupid programs and are ready to skyrocket to riches.

While the average spend time and effort on unproductive tasks, elite achievers spend their time on tasks that move them toward their goals.

There’s good news, though. Elite achievers don’t have a secret weapon or some sort of productivity pill. They’ve just developed certain character traits that make it easier to crush their goals.

That means you could be just one or two small adjustments away from joining the ranks of the elite achievers.

Join The Ranks

After decades in sales management, I have observed that all elite achievers share certain character traits. Adopt these eleven traits of elite achievers. Put them to work – and watch your goals become much more attainable.

1. Spend Your Time on Implementation

Busy work isn’t always effective work. Don’t confuse the two. Average people spend their time and energy coming up with, rehashing, and discussing ideas. Elite achievers are motivated to spend their time on implementation of ideas. They know that while ideas are the seeds of results, in and of themselves, they are just ideas until they’re acted upon. A brilliant idea unexecuted is worthless. Results come from action.

2. Have Several Back-Up Plans.

Waiting for the perfect plan or tool is insanity. “Perfect” never shows up. Successful people always have a back-up plan…or two…or three. The elite achievers are ready for the unexpected and can roll with the punches when the unexpected occurs.

3. Create Opportunities

As the rest of the world waits, hopes, and wishes for opportunity – elite achievers know that real opportunity is created. Elite achievers reach out to others, spread the word, and step up to the plate. They create opportunity by letting the world know who they are, what they do, and how they can help. And when they create an opportunity, they fully take advantage of it.

4. Dislike, But Tolerate Failure.

While the masses tend to sit back and stew over their plan because there is a chance they could fail and look stupid, elite achievers forge ahead. They know that while failure certainly sucks, it’s not fatal. And each time they fail, they get a little smarter. Elite achievers understand that the small risk of temporarily looking stupid is outweighed by the possibility of real, permanent success.

5. Become “Strong Like a Bull”

Elite achievers are tough. We all want people to like us – but guess what? No matter what you do, no matter how wonderful you are – someone is going to dislike you. Elite achievers understand this. Recently I had someone badmouth my writing because I began a post with the word “so.” Guess how much sleep I lost over that one? (none). The elite achievers know they will occasionally fail, that people are going to dislike them sometimes, and that it will hurt a little. By constantly striving for improvement and expecting a little pain along the way, they know that it hurts much less.

6. Find Out For Yourself – Don’t Listen To The Herd

The mediocre crowd has a tendency to believe conventional assumptions about: Themselves, their industry, their product, and their potential. Elite achievers take the time to find out for themselves. They do research, they think outside the box, they consult trusted advisors. Elite achievers couldn’t care less what the nay-sayers think, because they’ve done the legwork.

7. Give Selflessly

This one may come as a surprise, but truly elite achievers are actually pretty selfless people. They leave “greedy” and “selfish” for the bottom feeders. The elite give their time and knowledge generously because it’s the right thing to do…and because it demonstrates integrity, sincerity, and credibility. Winners give.

8. Develop Ego Strength

The elite don’t second guess their decisions. When they have a good plan, they do their research so they can have full confidence in going after their goals full-tilt. They ignore the less evolved who tell them that they can’t do it. Elite achievers ignore negative people and remain confident in their plan.

9. Form A Brain Trust With Other Elite Achievers

Elite achievers know that regardless of how smart and hard-working they are, they can’t possibly catch every little detail. This is why they seek the company of other achievers. They regularly consult their brain trust, ask for their input, and take their advice. They find people whose opinions they can trust and stay in contact regularly to hash through their successes, failures, and obstacles.

10. Dress for Success

Most people dress for comfort, and that can feel nice and fuzzy, but, what effect does it have on others, and on your own self-perception? It matters not so much what you wear as much that what you wear gives you the feeling that you have power. Comfort is not as important as whether what you are wearing makes people respect you and believe in your authority and abilities. Most often, a well tailored suit in a dark color and a red or blue tie causes people to think to themselves, “I have a powerful person standing in front of me.” And, this is what you want not only others to believe, but yourself.

Click here if you understand the “Power of Dress” and would love a lucrative career in the luxury designer goods and high fashion industry.

11. Keep Going Until You Get There…

The average person throws in the towel when they run into obstacles – and that’s a shame. Elite achievers know that obstacles just indicate a closer proximity to success. If they fail, elite achievers just tweak their plan and go after their goal again and again until they reach it. There is only one direction: Forward.

Spend some time with this list. I’ll bet you can identify one or more areas that might be slowing you down and affecting your productivity. Begin replacing some of those bad, time-wasting habits with their more productive counterparts and start becoming an elite achiever.

What about you?

Which of those time wasters are you most guilty of?

Which of the 11 characteristics of elite achievers are you best at?

Share your thoughts, tips, and stories in the comments!

Purpose Based Philosophies will Lead Luxury Brands Through Volatile Times

Written for on November 16, 2016

Stella McCartney has built its brand on ethical business practices

Disruptive factors and a climate of uncertainty have put pressure on the retail environment, but the brands that will weather the storm best are those embracing purposeful business models.

In “Shopping with a Purpose: The New Retail Revolution,” Positive Luxury outlines how luxury brands fit into the purposeful business movement, how consumer behavior has pushed the model to the mainstream and why purpose-based companies will be best positioned to survive. Although brands in the luxury ecosystem are not always known to be cutting edge, they are traditionally seen as “the vanguard of inspirational leadership,” a characteristic that may spearhead the category’s move toward sustainability.

“There are so many imperatives for brands to become purpose-led,” said Valerie Keller, global leader at EY Beacon Institute. “The sweeping changes in consumer attitudes, the arrival into the market – and job market – of new generations with new demands, the increasing pressure on natural resources and the enormous complexity of innovation in an ‘always on’ world are increasing the importance of purpose for leading edge businesses.

“The heartbeat of what some are calling a new ‘purpose economy’ is about optimizing for the meaning and fulfillment which employees, customers and stakeholders feel in every experience with the company,” she said. “The companies that can do this will be leaders in this exciting new era.

“It is hard work. But it is well worth it. All the evidence points to one conclusion – that purpose led companies that have an eye on the long term despite super short-term cycles, that nurture stakeholder relationships and are seen to contribute something to humanity are best placed to survive and thrive in a world of near perpetual revolution.

“As everything changes, it’s those who have a north star who will navigate the disruption, connect with the citizen consumer and thrive,” she said.

Positive Luxury’s Shopping with a Purpose: The New Retail Revolution was sponsored by EY Beacon Institute. EY Beacon Institute is a community of executives, entrepreneurs and luminaries working to redefine what a successful company is in the 21st century.

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Sustainable futures

Never before has the retail environment been impacted by so many disruptive factors at once. In a relatively short time frame, luxury brands have had to navigate new consumer demographics, emerging markets, technological advancements and where to invest internally, whether that means software or store design.

In addition to these factors, consumer behavior has changed to bring forth new desires, needs and expectations.

With so much influx, the brands that respond by leading with purposeful efforts, such as transparency and sustainability, nurturing consumer relationships and giving back to the community will be positioned to survive.

Balenciaga Papier Zip Around Python

Balenciaga Papier Zip Around in python (see story).

Looking toward the future, Positive Luxury’s report suggests that retail in 2020 will be dominated by purpose-led retailers and brands. Those that are purpose-led will establish connected flagships designed around product philosophy in addition to product curation based on brand identity.

“Retailers and brands have looked at technology with deep suspicion and reluctance – for bricks-and-mortar stores, online shopping can feel like an existential threat,” Ms. Keller said. “A staggering 40 percent of high-end brands still do not sell via the web.

“Historically, luxury companies have been hesitant to make the online leap for fear which is understandable since it could signify the contrary to a luxury retail experience – lacking intimacy, personal touches – and especially that holy grail of exclusivity,” she said.

“But stores and luxury brands are starting to use tech in bold, innovative and luxurious ways to create experiences – mixing and matching real world and tech. Consumer brands are following several principles as it relates to changing technology: mobile first, getting phygital (physical + digital), creating and curating content, leveraging data and fast delivery omnichannel.”

“All this technology innovations of the ‘4th Industrial Revolution’ could make it seem that it’s all about the tech disruption. But smart retailers realize something we know from our work with purposeful companies: this is the age of the human,” she said. “The consumer is citizen and the employee is more than ‘staff.’ Engaged employees who find meaning in their work can make the greatest impact.”

Purpose-led business models will evolve out of 2016 consumers’ increasing desire for trusted brands.

In its research, Positive Luxury found that 45 percent of consumers say their trust has increased if they feel a brand has contributed to the greater good. Also, 80 percent of consumers believe brands can improve the community while also turning a profit.

Increasingly, business are seeing sustainability as the way forward to connect with consumers and generate value. In the last year alone, sales of consumer goods tied to a sustainability commitment have risen by 4 percent, while those without have grown less than 1 percent.

Sustainability is no longer viewed as a “brake on innovation,” but is being led by innovative thinkers instead. French conglomerate Kering Group, which owns Gucci, Stella McCartney and Bottega Veneta, among other houses, is one such example of an innovator in the luxury space.

So much so, that Kering is committed to educating the next generation of fashion designers to lead with sustainability practices.

Recently, Kering and Parsons School of Design announced a new course to measure the environmental impact of designs. The course will leverage the Kering x Parsons: Environmental Profit & Loss program and use the My EP&L mobile application as a measurement tool for students to better understand the environmental impact of their designs (see story).

kering.My EP&L sustainability app

Kering’s My EP&L mobile app 

In addition to a sustainable retail approach and philosophy, brands are increasingly aware that their positive impact on society and the environment will result in talent recruitment.

Research suggests that if a company is known for doing good within its community or environmentally, qualified talent is more likely to apply and stay put for longer periods of time. Today’s employees are looking to be a part of something larger, not only a paycheck.

Put your dollars where the cause is

In addition to culling consumers more interested in the greater good instead of “attaining status from a price tag,” purpose-led businesses are also attracting investors.

Forty-six percent of CEOs agree that climate change and the scarcity of resources will transform their business, according to a report by Positive Luxury published in January.

Positive Luxury’s “2016 Predictions for the Luxury Industry: Sustainability and Innovation” report examined impactful events from 2015 to forecast how these world happenings will impact luxury going forward into 2016. Sustainability is proving itself more than just a fad, with consumers becoming increasingly aware and conscious of how and what they purchase, and as a result investors are putting more weight into sustainable business models.

During its research for the report, Positive Luxury found that consumers are aware of the power they possess and know they can make a difference. Beyond being vocal about social and environmental causes, consumer power is also based on the product purchases they make.

Likewise, C-suite executives have found that to keep brand value and continue growth, an investment in sustainability performance and practices is a must. Also, given transparency’s importance in the minds of consumers, the way in which brands communicate their positive impact has also grown (see story).

“The fashion industry has been slow to embrace transparency – but it is starting to open up. Surviving – let alone thriving – in today’s volatile, disruptive environment is hard,” EY Beacon Institute’s Ms. Keller said. “Retail especially faces uncertain times, struggling with the impact and opportunity of new technology, new consumers and new ethical demands.

“The research indicates the industry is making good progress and this is wise since the citizen consumer is also more of an activist to vote with their wallet: Mintel research found that 51 percent of consumers believe they should boycott retailers that act unethically.”

Be-spoke or Not-to Spoke – That is the Question.

Sartoria Sodano bespoke pinstripe suit.
Hello everyone, today I finally want to show you the masterpiece made by Sartoria Sodano. The bespoke double-breasted suit made using a Super 160s pinstripe dark blue wool fabric of Huddersfield Textiles, enjoys some details that I strongly desired in order to “play down” excessive elegance dictated by the fabric.

The jacket has only 2 buttons, not 6 as usual, the armholes it’s “closed” type, with rollino to give stiffness and the shoulder is “saddled” with no padding, thus creating a natural concave shoulder. The buttoning was lower request (as seen from the photos of the evidence 2a) but under the advice of Fabio I preferred to move three fingers above the pocket so as not to make the lapel excessive size.

The fit of the jacket is perfect, the sleeve fall perfectly.

The trouser has 1 pleats per side, extended strap and flap of 4.5 cm. The Fit is OK, but needs to be expanded on the basin of about 2 cm. Overall I’m very happy about this suit that has fully satisfied those who were my requests; following are some photos depicting the suit in detail. READ MORE

Ciao, Nicola.

Click here if this sort of thing is insteresting to you…
GWT, Global Wealth Trade, High Fashion, FERI, business opportunity, network marketing
The world of high fashion and luxury designer goods is looking for fashion-minded folks to distribute the finest clothes and accessories to the elite crowd that seek only the best. If you want to make serious money and look amazing everywhere you go, join the finest MLM on the planet today, and become as rich as your clients! It’s easy… click here for more information. Thanks! Roderick Mackenzie ~ Fashionpreneur

GWT (Global Wealth Trade) – The Name Says it All!



The dedication and determination we bring to every masterpiece we create intensifies the passion of every GWT representative. One of the most important traits that defines characteristic at the heart of our opportunity is the GWT compensation plan. We created the world’s first Free-Flowing & Variable to Infinity Compensation Plan ® that eliminates any restrictions and speed bumps for the members to access their earned commissions and bonuses. Our distinctly distributor-friendly compensation plan makes the GWT business the opportunity for the people; where the average part-time entrepreneur truly has the chance to create wealth for himself and share it with others. We are proud that our revolutionary free-flowing compensation plan eliminates the status quo in direct sales where only an elite of distributors can achieve financial greatness.

Fairness and determination are the driven forces behind the way we do business and that distinction makes GWT Corp the best home-based and internet-based opportunity in the history of Direct Sales/MLM1. Take a quick online or live tour of our glamorous product galleries and our revolutionary business plan and you will see that the GWT opportunity is like no other.

“When a few entrepreneurs accept your proposal, perhaps you got lucky. When a few thousand entrepreneurs accept your proposal, perhaps you had a sale. When tens of thousands of entrepreneurs in 150 countries accept your proposal; when you shatter all DSA/MLM performance records in the first decade; when you set records for creating the fastest monthly five figures, six figures and million-dollar earners, then IT IS A SUCCESS.” – Ramin Mesgarlou, Founder/CEO

Global Wealth Trade Corporation opportunity (GWT) – Est. 2005



GWT’s exclusive FREE FLOWING and VARIABLE, 10/10 INFINITY compensation plan is top rated by industry’s premium MLM portal It’s unprecedented up to 75% payout coupled with its FREE FLOWING and VARIABLE structure pays out much more and much faster than any other MLM compensation plans. This simply means, NO flushing, NO “rank” restrictions and NO “pay leg” payout. You will get paid on every sale in your entire organization to INFINITY. See GWT business Tour link on this page.


Over the past decade, GWT and its product lines have received scores of media accolades and awards for quality, innovation, design and creativity. The red carpet sizzling product performance has attracted hundreds of international celebrities and dignitary clients. Please see the “MEDIA” link on


We are proud members of the highly respected Better Business Bureau (BBB). Our impressive, decade long track record stems from our culture of “No LC Left Behind” as we strive to do all that we can to help our valued Luxury Consultants to succeed in their GWT business.


GWT is the only opportunity that truly offers unique and highly profitable product lines in the 1.2 trillion dollar fashion industry. This simply means you don’t have to compete with thousands of other health & wellness, or telecom opportunities marketing similar products. In less than a decade, two of GWT’s product lines, FERI and FERI MOSH have received scores of accolades and praise from the industry experts to be the benchmarks of the luxury designer fashion & jewelry industry. This high level performance stems from our Founder’s philosophy that, “If it exists, make it better. If it doesn’t exist, create it.” – Ramin Mesgarlou, Founder/CEO


From our super fashionable and economical POSH line up, to the luxurious and vast FERI line up, to the prestigious FERI MOSH collection, GWT offers the industry’s best warrantiesunprecedented in the designer fashion world.


No experience is necessary as GWT provides all trainings and tools necessary to succeed in your GWT business. Your “Business In A File” (BIF) USB key is included in your start up package and it contains all the necessary training materials and videos to get you started on the right track. In addition to the BIF, your GWT virtual back office offers the industry’s best promotional materials to help improve your retail sales. For entrepreneurs seeking lifelong residual income, GWT has the exclusive rights to the industry’s most advanced MLM/DS University, The Forensic Networker.


GWT serves clients and Luxury Consultants in more than 150 countries around the world with an average growth rate of 190% per year. Our relentless commitment to create the best opportunity in MLM/DS for the average entrepreneurs has propelled many of our valued Luxury Consultants to record setting personal financial milestones.



How to Get and Keep Your Clients, Customers, Signups (…Whatever!)

Here’s some great info from Entrepreneur Magazine about how to get and how to keep your clients!

“Build a great experience, customers tell each other about that. Word of mouth is very powerful.” — Jeff Bezos, CEO,

If you attended a party where the host snarled at you, reluctantly offered you a drink, looked past you to greet someone deemed more important and basically couldn’t wait until you left — chances are you would leave, slamming the door behind you.

Unfortunately, that’s the experience many of us receive today. We’re not treated as a valued customer — a guest — to be respected, we’re a nuisance to be endured. We’re the blaring car alarm when they’re trying to sleep. Flipping to the company view: customer service has become a dirty phrase.

Related: Listen Up: How to Respond to Customer Complaints

In my experience as CEO of a large digital marketing company and board member to others, companies that are too focused on new business risk ignoring, alienating and then losing the clients and business they already have. Customers that are taken for granted soon leave, and business suffers.

Here are five simple keys I follow and expect people in my organization(s) to follow, and hope they’ll unlock the door to your greater success:

1. Use the right term. First, I don’t call people clients, or even customers. At my company we refer to them as “guests,” for they are our guests, and we are their host. We are always happy to see them and strive to make their time with each of us a great experience.

Related: Customer Retention Begins on the Front Lines

2. Anticipate needs. A great waiter knows when to refill your glass or bring the check, just as a great company anticipates what their guests need — often before they know it themselves.

3. Give respect. It costs nothing to be courteous, but you can pay dearly if you aren’t.

4. Treat everyone like a VIP. “There’s only one boss, the customer,” Sam Walton once said. “He can fire everybody from the chairman on down simply by spending his money elsewhere.”

5. Show immediate action and solutions, not blame. Sometimes things get messed up, but apologies, which matter, mean nothing if they aren’t followed by action. Well done is better than well said.

In short, a great guest experience isn’t a department. At my company it’s everybody’s job and, as Henry Ford said: “A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.”

Related: 9 in 10 Customers Will Switch to the Competition If You Don’t Treat Them Well (Infographic)

What Is Good Customer Service? Here’s What Customers Think.

There are a lot of opinions out there about what makes great customer support. Here’s the truth.

You know what’s really easy?

Like, insanely easy?

I’ll give you three things:

  1. Breathing.
  2. Eating.
  3. Coming up with opinions and stating them as fact.

The first two are useful, but the third? That one’s dangerous.

And there are so many “gurus” out there that will have you believe that whatever ideas they come up with and publish to the web should be taken as indisputable, flawless reflections of reality.

It’s true in every field, and it’s especially true in customer support.

“Good customer service is just plain common sense!

“Good customer service is all about the product!

“Good customer service is being on social media!

Somebody thinks of something, they publish it, and if it gets shared enough, it becomes a “best practice.”

But what is good customer service, really?

Not “what is the prevailing opinion on good customer service,” but what’s the truth?

Well, the hard truth is that it doesn’t mean the same thing to everybody, and it won’t be the same thing for every business (which is why empathy is so important).

But we do have some real, data-backed insights on what customersactually consider good support.

And today, we’ll take a look at those insights to help answer that question in a bit more meaningful way.

1) Good Customer Service Is About More Than Just Speed

It seems to be common sense that speed is key in support.

And it is important. But not as important as you might think.

One survey by Gallup measured how engaged customers felt after getting service at a bank.

While customers who felt that the bank offered speedy service were six times more likely to be highly engaged, customers who gave the bank high ratings on “people” factors like the tellers’ courtesy and willingness to help were nine times more likely to be fully engaged.

As William J. McEwen puts it in Married to the Brand, “Speed is one factor, but it is markedly less important than having tellers who can deliver services in a friendly and competent manner.”

Rather than a laser focus on speed, emphasize thorough, attentive and friendly customer service.

2) …Except on Social Media, Where GoodCustomer Service NEEDS Speed.

Good customer service doesn’t mean the same thing when you’re talking about email support versus phone support versus live chat, and so on.

The same holds true for social media, where it turns out that speed actually trumps all.

In a survey by The Social Habit, 32% of social media users who contact a brand expect a response within 30 minutes, and 42% expect a response within 60 minutes.

And customers don’t like to wait just because it’s a night or weekend. 57% of customers expect the same response time at night and on weekends as during normal business hours.

It might not be fair, but it’s a fact: customers expect speedy service on social media.

3) Good Customer Service Is About Making Things Easy

A lot of the conversation around building customer loyalty focuses on ways to “delight” your customer. To “wow” them.

And that’s all fine; it feels good to do, and it can certainly result in memorable (and shareable) positive interactions.

But from a loyalty standpoint, there’s actually a force more powerful than delight: reducing your customers’ effort.

In a 2007 survey by the Customer Contact Council, more than 75,000 customers were surveyed about their phone, chat and email interactions with customer service representatives. The study found that the single most important factor to increasing customer loyalty is reducing the amount of work the customer has to do to get their problem solved.

How can you apply this?

Simple: if the customer needs to do something to resolve their issue, do it for them.

Does your customer need to follow a link and fill out a form to make updates to their account? Make the updates for them.

Do they need to take steps to troubleshoot an issue they’re having? Set up a screen share on Skype or Google Hangouts and walk them through it.

Customers are often asked to do a lot of work to solve their problems:

  • Call another number
  • Send in a letter
  • Fill out a form

By taking the work off of your customers’ plates, you can both reduce their effort and delight them, as they’ll be more than a little bit surprised by your (unfortunately) unusual approach.

4) Delivery Matters In Good Customer Service

“Alright, I’ve got good news and bad news…which one do you want first?”

It’s an old cliche, but it turns out that the way you deliver good and bad news does make a difference. And the order you choose can actually change the way your customers feel and act.

Researchers at UC-Riverside tested the order in which they delivered news to subjects, and gauged their responses and behavior.

What they found was interesting:

People who were given the bad news first were more likely to feel better about what they were told, while people who were given the bad news last were more motivated to act on the news.

In customer service, we generally want our customers to be happier, so it’s a good idea to lead with the bad news.

But if you need to persuade the customer to act, then start with the good.

5) Good Customer Service Is a PowerfulMarketing Strategy

From where I sit, we’re thankfully finally seeing the days where businesses think of support as a “cost” wind down.

More and more businesses are investing in customer service to make their customers happier, more loyal and more valuable in the long-term.

But that’s not the only return-on-investment that good customer service can deliver.

Research suggests that it can bring you new customers, too.

Happy customers, on average, tell nine people about their experiences.

Happy customers also reduce your costs, and the probability of selling to an existing happy customer is up to 14x higher than the probability of selling to a new customer.

So while bad customer service can crush you, delivering excellentcustomer service can help build loyal customer relationships, reduce churn, increase retention and referrals, and quickly grow your business.

That’s great news, as referrals from friends or family members are the single most-cited reason for customers trying a new product or service, beating things like sales, reviews and advertisements by a large margin.

Good Customer Service Is a Moving Target

It’s tempting to pigeonhole good customer service into a single sentence or soundbite that makes it sound simple and easy.

But excelling at support—and using it to grow your business—means constantly learning, trying things, and evolving to always be delivering the experience that truly make your customers love you.

The good news is that if you’re reading this blog (and have made it all the way to the bottom of this post), then you probably agree with that, and are committed to making your customer support the best it can possibly be.

Hopefully this post serves as a helpful reminder that there’s always more we can do, and that good customer service could look a bit different for all of us.


Although this story was written by Len Markidan from, it was worth sharing here so my colleagues and marketing friends can learn to give better service. Just because we work online doesn’t mean that we should ever cut corners in the customer service department. We all love to receive good customer service, and hate it when we don’t! Keep this in mind, if you ever wonder why your downline is disappearing almost as fast as you are building it!

If you know how to give exquisite service, then, maybe being involved in the luxury designer goods industry might be a good fit for you. The wealthy and elite expect specatacular service. If you know how to give it, you can get rich very quickly, because these demanding individuals are also very loyal customers, and will tell all of their rich friends at the country club about your excellent service. Click here to learn how easy and affordable it is to start to help the elite have the designer high fashion and designer luxury goods that they have plenty of desire for and money to afford. Thank you!

Best Advice You Will Ever Get – Hang Out with Rich People!

NEVER FORGET – Doing business with rich people is the fastest and most reliable way to get rich, quick!

Before I get started, let me get one thing straight. This blog post is going to be misunderstood – I already know that. By no means am I trying to tell you to hang out with rich people just for their money. Hang out with them because you truly see them as friends.

For a moment, think about your five closest friends. Take each of their salaries and add them up. Now divide that figure by five.

That final number is going to be how much money, roughly, you’ll make each year. If you are happy with that amount, that’s great. You can save yourself the trouble and stop reading this blog post.

Download this cheat sheet to get to know about 5 ways I was able to make money by hanging out with rich people.

But if you aren’t happy with your income, the best thing you can do is to start hanging out with richer people. And no, I don’t mean that you should ditch your broke friends, but you should also make new friends who are more ambitious.

Here are some of the ways I was able to make money in 2009 by hanging out with successful people.

20% monthly returns in the stock market

Let’s face it: making money in the stock market isn’t easy. For every success story, there are thousands of failure stories.

At the beginning of the year, a friend of mine Andrew Warner introduced me to Timothy Sykes. Tim is well known for trading penny stocks. And although many people think he is a scam artist, he is actually helping the Average Joe make a lot of money.

A few months ago, Tim came to visit me in Seattle. We hung out, and I gave him some marketing advice. Then he suggested that I open a $50,000 stock market account with Interactive Brokers. I did so, and with the advice I got from Tim Alerts, I have been able to make roughly 15-20% returns on a monthly basis.

Investment opportunities

I have been presented with thirteen serious investment opportunities this year, and I have invested in five of them. All of these opportunities came from wealthy friends of mine. If I was not friends with these people, I would have never been offered any of these opportunities.

Now, granted, I can lose money on any of those investments, but so far, all of them are looking good.

For example, one of them is a 296-unit apartment complex in Washington. I haven’t seen it, and I don’t know much about real estate, but I am currently getting a 10% return on my money each year (I hope it continues). Eventually, when the complex sells, I should double my return on my investment.

Easy access to cash

I love buying distressed companies. They usually sell for less than what they are really worth, and if you hold onto them for a few years, you can make a decent return on your investment.

Over the course of the year, I tried to buy a few distressed companies, but most of the deals didn’t go through.

Luckily enough, I had the opportunity to buy one in the six-figure range, but I didn’t want to take on all of the risk. So, I hit up one of my friends, and he pulled together the majority of the money within a few days.

Free shares in successful startups

Well, technically nothing is free, but a lot of my friends have been investing in startups for years. Although not all of them will do well, a good portion of them will.

Whenever my friends think there is a good company I can provide value to – usually through my marketing efforts, they introduce me to that company. And although I may not be able to help all of the companies they introduce me to, I tend to join as an advisor the ones I can help.

As an advisor, I usually give these companies advice whenever they ask me for it. In return, I get shares in these companies. Luckily for me, advising a handful of companies isn’t too time consuming, yet it allows me to have my hand in multiple cookie jars.

A wealth of advice

I don’t have a lot of money, so I can’t afford to lose it. What you probably already realize is that it is easier to lose money than it is to make it. Typically, the money is lost not through stupid things like gambling or ponzi schemes but through bad business decisions.

A dumb mistake can take you back to the days when you were broke and struggling. Luckily, my wealthy friends are smart, and they know the common mistakes that ignorant entrepreneurs like myself typically make.

Instead of them letting me make many of these mistakes, they try to stop me ahead of time. They are always watching out for my best interests, even when I don’t realize it.

Having friends like that is always valuable because once you make a bit of money, they’ll make sure that you don’t lose it. They’ll even help you make more money.


I know that this blog post may have sounded superficial, but everything I said here is true.

Don’t just go out there and force friendships with a ton of rich people because that won’t help you make more money. You have to build “real” friendships, which means that you need to find something in common with these people. More importantly, you have to enjoy each other’s company.

Update: If you are having trouble meeting rich people, consider going to local networking events, business seminars, conferences (you can volunteer and get in for free), country clubs, hotels, upscale bars, and the Internet (forums, websites, blogs, and social networks).

BUT, it would make it easier to hang out with rich people, IF you dressed the part and also could help them to buy the luxury designer goods and the designer high fashion that they crave and seek. If you want to look fantastic every day and quickly be accepted in to the elite’s tight little circles, while getting rich doing so, please click here for more info. Thank you!