Monthly Archives: June 2016

Some Ways Fashionistas are Making Money

Perhaps, you are wondering how you can use your passion for fashion to make some serious money. Well, fashionista, there are many ways. Click to learn one way that takes no particular skills, connections or big investment.

For those of you who are literately inclined, read on to how others have done it…

Written by  AUG 21, 2013

It’s no secret that personal blogs — once thought to be the purview of online diarists and hobbyists — are serious businesses now. Bloggers not only command huge readerships — they’ve also become celebrities in their own right, publishing books, starring in ads, collaborating on collections, and even hosting TV shows. Thanks to affiliate link programs, they’re also making bank on all the products and brands they recommend on their site. The Internet might have scoffed at Scott Schuman, when he recently said he makes “seven figures” off his blog — but actually, that’s not that hard to believe.

So just how much money are bloggers making right now? We did a little digging to find out, and the short answer is: A sh*t ton.

The main reason bloggers’ — particularly personal style bloggers’ — incomes have sky-rocketed is the development and growth of affiliate link programs. Affiliate links, for those of you who don’t know, allow bloggers to make a commission off the products they recommend or feature. Here’s how it works: When you click on an affiliate link (which, for the most part, looks just like a normal product link), the program drops a cookie on your computer. If you purchase anything from that site–even if it’s not the same product that the blogger was originally featuring–the referrer (aka the blogger) will make money off of it. And thanks to affiliate link companies like RewardStyle, which have partnered with nearly every major retailer (ShopBop, Nordstrom, Barneys, etc.,), bloggers can find pretty much any product they could possibly want to feature on the program. The idea is that they’d be featuring the products anyway; now they’re just making money off of it. (Full disclosure: We also use an affiliate link program in our market stories, as do, WhoWhatWear, Into the Gloss, and many other major fashion sites.)

Unsurprisingly, for personal style bloggers who recommend up to 30 products a day, affiliate links can bring in serious money.

Chelsea Cain, an account consultant at RewardStyle, told us: “In Q4, we expect our top style bloggers to earn upwards of $50k/month with rewardStyle.” Though she added, “like the larger retail industry, there are seasonal fluctuations in performance.”

Cain declined to say what percentage of her clients fell into that “top style blogger” category, but considering RewardStyle works with 10,000 publishers globally, we can assume that even a small percentage could mean hundreds of bloggers.

Tina Craig (Getty)
Tina Craig (Getty)

Tina Craig of Snob Essentials (Bag Snob, Jewel Snob, Shoe Snob etc.,) told us that affiliate links still make up the bulk of her income. “Because it’s constant, [whereas brand partnerships are usually a one-off],” she said. And, even better, making money off of affiliate links doesn’t actually require any extra work, provided you already have an audience in place. “There was a sale recently that came in the middle of the night from the Middle East — someone bought a $46,000 handbag,” says Craig. “So I was making money while I was sleeping!”

Craig and her peers can expect the cash to continue to flow. According to Cain, RewardStyle’s sales will have increased threefold by the end of this year.

“We expect to drive over $175 million in sales to our fashion, lifestyle, and beauty retail partners this year, our second full calendar year of operation,” Cain said in an email. “This will be a significant increase over 2012 retail numbers of approximately $60M.”

In July 2013 alone RewardStyle drove more than $14 million in retail sales for bloggers. That’s over triple what they did in July 2012, when sales were approximately $4 million.

And that’s just what bloggers are making on affiliate links. Then there are brand partnerships, event-hosting, spokesperson gigs and collaborations.

Photo: Getty
Photo: Getty

“A blogger with a bigger audience, and prominent persona, she’ll make the bulk of her income from brand partnerships,” says Vanessa Flaherty, Vice President of Brand Development at DBA.

According to Flaherty, a blogger could be paid anywhere between $2,000 for a small-scale one-off gig (like hosting a party, or writing advertorial) to “six figures” for a longer partnership, like “a year-long ambassadorship or major full-scale advertising campaign.”

Of course, not every blogger can command that kind of money. “The six figure deals are more rare but they’re definitely happening,” Flaherty says. She estimates that about one-third of DBA’s clients pull that kind of cash. “I can’t speak about industry standard,” Flaherty says — but it’s safe to guess that DBA’s clients (they rep Kelly Framel of the Glamourai, Aimee Song of Song of Style, and many more) are making much more than the average blogger.

“It would have to be someone [whose site] gets loads of page views per month,” to command six figures for a partnership, says Flaherty.

Though she adds, it’s not a “simple conversion of lots of traffic equalling dollar signs.”

“Some people have a larger profile and a greater influence in certain spheres and can just demand higher rates than someone who [gets less] traffic,” Flaherty says. And for brands that are hoping to drive sales — rather than just raise brand awareness — it can be more beneficial to partner with a blogger who has a smaller, but super active, following.

Even if it’s only the cream of the crop of the industry making those kinds of deals right now, the opportunity for them is growing — and fast. Flaherty says she is contacted hundreds of times of day by brands hoping to partner with a blogger. As the power of bloggers grows, that number will no doubt increase.

“I think that things are definitely going to compound exponentially,” says Flaherty. “I don’t think that any of this is going to go away.”

That being said, Flaherty agrees the blogging industry is over-saturated right now. There are hundreds of thousands (millions?) of bloggers out there — the majority of which probably won’t make a living off their sites. But, Flaherty says, “some people are going to rise to the top.”

And for those who continue to rise, more riches await. On top of robust rewards from affiliate link programs and lucrative brand partnerships, Flaherty thinks the next level of blogging will be that “bloggers are going to evolve into their own full-scale brand, whether that means products on the shelves, or a television series, or books.” These won’t be design collaborations or partnerships — these will be licensing deals in the style of celebrity clothing lines. And it’s already kind of happening. Three of DBA’s clients have struck lucrative licensing deals: Both Bag Snob (rebranded as Snob Essentials) and Mrs. Lilien have partnered with Beanstalk Group (the gold standard in licensing agencies — they work with the Olsens, Salma Hayek, Jaguar) and food blog Spoon Fork Bacon has a deal with Brand Central LLC.

DBA will soon be unveiling a “new licensing model” that will help facilitate even more blogger/brand deals like this. “It’s really more a brand partnership/venture than a traditional licensing model, with major manufacturing channels involved,” Flaherty says.

And we can’t forget about the original source of income for all bloggers: Advertising. Craig says that when she and business partner Kelly Cook first began their blog as a sort of online journal in which the two bag-obsessed women could share their musings on purses, they “put up a few Google ads” with the hopes of “breaking even” on their new hobby. Now, the two (mostly Cook) sell their own ad space to luxury brands like Net-a-Porter, generating significant profit.

If a top blogger is pulling $50K a month, plus a handful of brand partnerships — some in the six digits–and thousands of dollars in ads, you could easily be looking at yearly revenue of about a million dollars a year, with the potential to make even more. What’s more, unlike most businesses, bloggers have virtually no overhead.

Craig, who founded her site on just $20 (for a domain name), explains: “In business school at USC, we learned that an ideal business should be one with low overhead, no inventory, minimal labor requirements, not limited by personal output (we make affiliate sales when we are sleeping), is portable (we can work from anywhere) and has an unlimited global market. I believe blogging is the perfect business!”

Even though Craig’s costs have increased from that $20, she says that thanks to her’s and Cook’s hands on approach, their “costs are still very low compared to most businesses.”

Having such low costs means that most of that potential $1 million revenue goes straight into a blogger’s pocket.

So… are you ready to start your blog, sit back, and and watch the money roll in? Not so fast.

A recent shot from Song of Style.
A recent shot from Song of Style.

Yes, there’s a lot of money to be made in blogging. But while it may look easy being a successful blogger (I know, how hard could it be to take a few well-lit pictures of yourself, right?) it’s actually pretty arduous. Brands aren’t actually after bloggers — they’re after their readers. If you don’t have a sizable base of dedicated, active and engaged readers, well then, don’t expect to monetize soon. And getting readers’ attention — especially in this over-crowded market — is no easy feat.

“If you want people to take notice, you’re going to have to have a really unique and concise point of view,” says Flaherty. “Even if it’s niche.”

A small but engaged audience can be a powerful thing. “We’ve seen that niche bloggers with small and loyal audiences can earn more than a blogger with higher pageviews and a larger social media following,” says Cain. Having a focused niche is also appealing to advertisers, who are trying to reach a specific demo.

“My number one piece of advice to aspiring bloggers is: Don’t start a blog to make money at it or become famous, because then your goals are different,” says Craig. “[Cook and I] always say, if it’s not teenage love — if it doesn’t make you crazy, happy, giddy — then don’t blog about it. Because if it’s boring to you, it’s going to be boring to your reader.”

Once you’ve got your burgeoning blog, Craig “highly recommends” you take a business course. “It’ll really help you to understand the marketing of your business,” she says. “The best blogs, the blogs that have been around the longest, are run like any good business.”

If you dream of being the next Leandra or Bryan or Susie, pick a topic you feel passionate about, hone your point of view, share it in the most genuine, original way you can think of and then…wait.

You Become Like Those You Rub Shoulders With

If you love #fashion and the idea of living a life of #luxury and a lifestyle of status and success, then read on… It’s true – You become like those whom you spend time with. Want to be wildly successful, rich, and fabulous? Then, you must spend time with people who are wildly successful, rich and fabulous. How? Well, have you ever heard of the expression to “fake it ’til you make it?” Or, to “dress for success” ? These are both truly amazing concepts and very powerful, indeed, if used properly. Let me explain…

You may or may not know that the wealthy and successful have a uniform. That uniform is known as top #designer #highfashion luxury garments and accessories. If you dress like them, they will allow you into their exclusive club. And, when you “rub shoulders” with them, their success will rub off on you. Before you know it, you will be like them.

Sound improbable or absurd? It’s actually very logical. Sound impossible to achieve? It’s actually very easy to achieve. How? Join my team of #fashionistas and #earnmoney by getting to wear top designer garments and accessories, at which point you will attract the attention of the class of people that will help you to become like them.

There’s a little more to it than that, but, in truth, it’s not much more complicated than that, and, it’s not expensive, really, to get started with this program, where you #makemoney by helping the rich to dress the way they like, while making them your friends and mentors.

Contact me, Roderick Mackenzie ~ Fashionpreneur, and I will help you get there… It’s much less expensive that you think to #getrich!

Why Buy Expensive Designer Clothes?

Q: Why buy expensive/designer clothes?

I am saratorially-inclined, but when people ask why I buy $200+ jeans or $100+ sweaters I don’t quite know what to say. I’m looking for someone more eloquent myself to give me a good counter-argument.

A: Best Answer:

Merin Guthrie

Merin Guthrie, CEO of a women’s clothing start-up; expert in fit.

Honestly, it totally depends. There are two major things to consider: the material and the construction.

Here’s an example:

Prada makes nylon handbags that sell for $900+. They have fairly average construction (mainly in a developing country with some finishing done in Italy) and nylon costs, give or take, about $1 a meter. Let’s say Prada has some leather detailing on top of the nylon. Max, they probably spend $5 on the fabric. It takes a couple of hours to cut and sew a handbag, most of which is done by extremely low-wage workers. Then, there is often a “finisher” in Italy who sews a couple of pieces together, which allows them to use a “Made in Italy” appellation. Let’s give them a generous $35 to construct the handbag. As a point of reference, that’s about what my company could pay to make a comparable bag in America. Total Cost to Make: $40. Cost to Consumer: $995

A similar handbag from Hermes might be made of leather or an exotic animal skin, in France, and cost over twice as much. However, their construction is guaranteed to last forever and they will fix any flaws or breakage free of charge well into the future. All of this means that you are getting a better product that is built to last longer. Even so, you’re still looking at paying a markup of well over 10 times the cost to produce the bag.

Any time you are paying over $500 for a piece of clothing or a handbag that isn’t made of some extraordinary material (like some crazy hand painted silk), you’re probably paying a huge mark-up and its very likely not worth it.

Look amazing, Live the luxury lifestyle, Be fabulous! If you have a passion for fashion, then call me…

Look amazing, Live the luxury lifestyle, Be fabulous! If you have a passion for fashion, then call me, Roderick Mackenzie, and I will show you how you can have all of that and more!
#highfashion #networkmarketing #style #glam #glamour #chic #swag #designerclothes #luxurygoods #hautecouture


Why is GWT Such a Wonderful Opportunity?

Glad you asked!

First, let’s explain what GWT is. GWT, or Global World Trade, is the marketing arm of FERI luxury designer goods, the makers of the finest quality products available in the world today. This includes high fashion designer garments and accessories and jewelry, too. Instead of paying millions for advertising, the owner decided to use the method of network marketing to dispense his products to the people. It’s actually a much better way to do it, especially if YOU like to dress looking like a million-and-a-half bucks!

The truth is that GWT is only a great opportunity, if you have a “passion for fashion,” and understand the concepts of “dressing for success,” and “dressing the part.” There have been numerous non-scientific studies that have shown a correlation between how well one dresses and how well they do financially. Did you know that? I believe many of us have heard about that. But, we have ignored it, or disregarded it as “silly,” or “improbable.”

But, it does kind of make sense, don’t you think? …it’s like the “fake it until you make it” concept, which, also seems to inexplicably work. It really isn’t inexplicable, though. There is psychological reasoning to the whole idea that what you think affects everything you do. It has also been proven that if you decide you will smile even in situations where you are not happy, you become happy. Isn’t that great!? That means, that if you dress for success, or dress the part of a successful person, wearing the “uniform” of the ultra-successful person, you begin to gravitate to that same level of success! AMAZING!!

So, that’s part I of why GWT is such a great opportunity for thos who believe.

Part II is that GWT offers one of the best compensation plans in the network marketing industry. What that means is that it takes a lot less people in your downline to achieve a larger income! This is such an attractive difference between GWT and other companies, that GWT has been attracting not only well paid professionals who already have fantastic careers, but, has acquired a few top marketers, who don’t need a new opportunity because they are already so successful, but still have joined GWT because they know a good opportunity when they see one – namely, the famous Ed Mercer.

And Part III of why GWT is such a great opportunity for the right person is, GWT is real. It’s mother company, FERI, produces the finest quality luxury designer personal products in the world today. These products are so well made, that many of them have certificates of authenticity, increase in value with time, and are often given as heirlooms, thus, their value is inestimable, in terms of cost. These products are highly desirable and sought out by those who seek to own only the best.

Now, you may be thinking at this point, “okay, now I get it… it must be expensive to join this one,” and, you would be wrong. That’s part of the beauty of GWT! Not only does GWT have such potential to make you real money, but, it costs so little to get started with the program. If $169 is too much to start your business helping to dispense luxury products desired by the most successful people in the world, then, I’m sorry to have wasted your time with this Press Release.

However, if you feel that this might just be the best chance you’ve had to get to look fantastic every day and get PAID to help others, who already want to look amazing do the same, then, contact me, Roderick Mackenzie ~ Fashionpreneur. It is my job to help you to realize your potential to be Fabulous beyond description. Thank you for reading this and have a fashionable day!!

Stylewatch: Gigi Hadid goes on a family outing with Versace

Versace’s campaign for autumn/winter 2016.
Versace’s campaign for autumn/winter 2016. Photograph: Versace

Have Gigi Hadid and Zayn Malik split up? This was the burning question of Friday afternoon. If Versace’s advertising campaign, featuring Hadid and shot by Bruce Weber, is anything to go by, it is indeed #ripzigi. Forget Karlie Kloss and bag on the left of this picture and instead study Gigi and friends. Sure, this is all pretend – as far as we know, the model doesn’t live in Chicago or have two children and a handsome, bearded partner in a biker jacket – but it’s a scenario that suits her (one that has more than a little resemblance to Andre and Rhonda in Empire, but that’s another story). With expensive hair, flawless outerwear, no less than two handbags, not to mention a little girl in a Versace-branded buggy, perhaps Versace have predicted Hadid’s future. Whether or not Malik will have a part to play in it remains unclear.

But, what IS clear is that fashion is hot, fashion is fascinating, and fashion is a multi-billion dollar industry, growing with no end in sight. If you want to be a part of this exciting industry, it’s not an impossibility… in fact, it’s now easier than ever to make a fortune with fashion! How, you may ask? Well… due to the advent of a very brilliant and progressive networking promotion plan executed by a very successful top designer, it is now possible to help “distribute” top designer luxury products, including designer garments, accessories and jewelry, to anyone you meet, or online, and make money doing so! This particular designer decided that he would pay people to promote his line of top designer luxury products, instead of paying for advertising.

Thus, essentially, you would be getting PAID to look fabulous, because, you will have the chance to dress in these same amazing garments and wear these amazing quality accessories and jewelry, just like the celebrities do! If you have a “passion for fashion,” then this is a no brainer for you, because, you can be immersed in the world of fashion and get to dress up every day, while you smile and strut your way to the bank! Contact me, Roderick Mackenzie ~ Fashionpreneur, to learn more!